Wednesday morning unfolded as expected: I dropped my son off at out of school care on my way to work and headed to the LRT to get to work. I walked the five minutes or so to Sunnyside Station oblivious to the white noise of election signs for mayor, councillor and school trustee that dotted the lawns in the run up to the municipal election in Calgary slated for October 9. When I arrived at the station, I spotted one of the candidates for councillor, Dean Brawn, mainstreeting on the opposite platform dressed in a Calgary Flames jacket, despite the controversial maneuvers the petulant corporate citizen has made during the campaign. The sartorial selection suggests a lack of subtlety or strategic insight on the part of Brawn and his campaign team.
Brawn, who has made a point of using campaign signs that bear hardly a coincidental resemblance to the livery of the bygone Progressive Conservative party, is running in my ward as a candidate intent on cost-cutting. He has gone after the incumbent, Druh Farrell, for her spending and he has made every orchestration to indicate he would cut spending and possibly taxes, despite his apparent interest in the Flames' ambitions to not have just a new arena, but the chance to indulge in a side business in real estate. In light of the history that Calgary-based real estate developers have had trying to influence municipal elections to pave the way for continued sprawl further and further out of the city's core, Brawn's bald affiliation with the Flames and those with aspirations of visiting a reopened corporate welfare trough. With mayoral candidate Bill Smith touted for his Progressive Conservative bona-fides, his reluctance to follow through on transit plans that are in place for the LRT Green Line and Southwest BRT raises questions about his interests in ensuring that the city continues to build the infrastructure that it has in the last 5-10 years and making the progress toward building a more sustainable, walkable and urbanist community that Calgary and other Western Canadian cites have strived to develop in the last decade.
It is undeniable that money has been spent during Naheed Nenshi's term in the mayor's office and money has been spent in Ward 7, where Druh Farrell is councillor. The money that has been spent has gone into infrastructure that will have a last impact on the life of the city and its citizens. The unspecified change that Smith, Brawn and other "cost-cutters" running for office have wrapped themselves in to promote themselves as champions of the taxpayer or the little guy is nothing more than a ploy to regress to an approach to city-running -- I deliberately avoid the terms "leadership," "government," and "management" -- that discards a long-term view or granular assessment of city life that ensures the city proceeds in a direction that lacks in the complexity and strategic insight to spend money wisely and with a comprehensive plan that impacts all of the aspects of the city's life.
To make a point about the distinctions and advantages of living in Calgary that is run with a comprehensive vision for what it could or ought to be let me contrast two neighbourhoods I have lived in. Ten years ago, I lived in Rocky Ridge with a view to the west that gave me a sunset but no connection to the rest of the city. If my wife and I wanted to go for a walk to a coffee shop, we had to walk for 55 minutes to find the closest. The only time we saw one of the few neighbours we knew was when we ran into him when he worked at the airport. (We are not jet-setters who are passing through YYC anymore than two or three times a year.) The lot that housed a large billboard in 2008 touting the soon-to-come elementary school still has that sign and has yet to see the shadow of a shovel. These are the types of broken promises that are made when people are encouraged to buy into the sprawl of the suburbs but the city and the province does not have the resources to build infrastructure further and further out rather using the infrastructure in the core of the city as efficiently as possible.
For the last eight and a half years, however, I have had the good fortune of living in a neighbourhood where the walkability and convenience has put me in touch with neighbours with whom I have become acquainted with a fond of. I can walk my 5-year-old son to school at the start of the day on my way to work and at the end of the day I can walk him home. I also have enough time in my day to make a side-trip to the supermarket. He chattered away in wonder at how the snow melted as soon as it hit the ground rather than accumulated, stopped me to gaze up at a nest in a tree and for the two of us to share what unfolded throughout the day without inhibition. The walks the two of us share regularly are not merely an opportunity to chat, but one for him to enjoy the benefits of daily walking that is less available to everyone living in the outer suburbs. I would not have this opportunity if I was driving home, bouncing from station to station looking for a good song or a traffic report while my son stared out the window or gave his input on the listening options.
These incidental relationships and moments in communities where neighbours get to know one another and a father and son can have the conversations that teach and bond them together are the fabric of the community that Calgary can be. Dean Brawn and Bill Smith do not demonstrate a grasp of this when they talk about cutting transit and suggest they will open the coffers to a low-return contribution to developers and sports teams. They seem more like power-brokers than community-builders and they are more motivated to assume office than necessarily do anything particularly constructive when they get the keys. Mayor Nenshi and councillors such as Druh Farrell, Gian-Carlo Carra and Evan Woolley are among those who have had a detailed, granular grasp of and passion for recognizing how cities, neighbourhoods, and streets work and bring an insight and passion for community-building to their roles that have made them valuable stewards of the city.
Wednesday, October 11, 2017
Sunday, October 8, 2017
|Sponsored by an ambulance service?!|
I had a strong interest in returning to Nashville to get another massive bit of bling and take a shot at winning my age group in a smaller, now-familiar race, but Portland beckoned as well. With Portland, there was also the opportunity to visit a city that I had heard so many positive things about.
With Boston 6 1/2 months away friends have been regularly asking what I was going to do to get ready for it and I openly admitted the possibility that the motivation may not be there since racing there might be the cherry on the cake. I have actually wondered how many more marathons I'd want to do after next April. I've thought about being a pacer in future races but have said more than a few times that it would be tempting to treat Boston as a victory lap and that there was just a remote chance of me going back regularly or annually after doing it in 2018. I have not expressed the recognition, however, that training at the pace I have throughout 2017 was not going to be sustainable and that I would have to take some kind of break between now and the end of the year before bearing down for the new year.
That retreat had already begun in earnest since qualifying. I have not been running as much or eating as carefully as I had through the year to this point. In September, I made my mileage goal only on the very last day on the month. So this morning, I lined up for marathon number ten with plans to maintain the pace I kept in August with a bit of help from being on a relatively flat course at sea level. I started out well though I needed an early bathroom break (my fourth in all of the races I've run in the last 7-8 years) and kept a strong pace through the first third of the race.
The recent lack of hill training made its point to me around the 13K mark but it did not put too big a dent in me. I stayed on target pace for the race up until the 30K mark and felt the legs go tight and felt an unfamiliar compression (it seemed) on my lower ribs. From that point on, I laboured and lost in range of 5-6 minutes over that last stretch of the race and finished with a 3:34. Not feeling the pressure to run faster, I focused on remaining comfortable and steady for the last 12K and still felt that I could get close to the qualifying time. Being passed by the 3:30 pacer was demoralizing but I did what I could to keep pace with them. However, according to my GPS, I somehow ran an extra 600 metres, which did not help. The tightness I experienced is rather unusual as I'm more accustomed to having a flabby, weakened feeling set upon my legs when a race takes its toll on me. On top of the achy legs, is soreness in the arms from pumping through the way I did.
So the day winds down with a bit of clock watching due to a flight delay while the rose I received for completing the race dries. It was a fun race and I am abundantly amused that the race finisher T-shirts were sponsored by an ambulance service, a reminder that this is the original extreme sport.
Mentally, I did not have the focus I had in August, or the confidence that I had then either. I was quite possibly cocky, rather than confident and I was not telling myself to have fun and to succeed as I did in August. Instead, my mind was a less-focused blankness and I did not assert myself in this race. I was rather withdrawn from my fellow racers, as was the case in May this year. The question is whether the mental aspect is something that will come to be or if it is something that I can force myself into.
Still, managing my third best marathon on a day when my fitness was not at its peak is an assuring indication of what my body is capable of. With a few nagging aches to look after and a light racing schedule for the rest of the year, it will be time to ease up a bit, rest my body and mind and start to ramp up the training for Boston as winter sets in and I prepare to make my next marathon a more meaningful and memorable on.
Thursday, September 28, 2017
I am not particularly interested in the race for the United Conservative Party (UCP) leadership race and have not tracked polls, the issues or know or care when the vote will be occurring. What I do pick up on when something rises above the white noise of the Alberta right is that there is an arrogant inevitability about Jason Kenney’s campaign. He is campaigning directly against the NDP government rather than any of his opponents and that is well within his rights and it is not the first time such a strategy has been adopted in a leadership campaign.
Despite my disregard, I regularly see posts from his campaign appear on social media and I'm regularly invited to like his posts or follow the campaign; an indication that the algorithmic nuance of his social media campaign is set somewhere between zero and absolute zero. I have the most fleeting of temptations of following the campaign, but I have scanned enough vitriolic message boards on topics that I anticipated benign discussion to quash the notion rapidly. The amped up anxiety of those who have believed the Alberta is the divine right purview of conservatives and that the province needs to be taken back - in time, I ask myself - in order for it to proceed down the road to oil riches that Alberta travelled so well for so long. The unstated fallacy being that the election of a UCP government would see the consequent recovery of the price of oil the day after the election and that the “normalcy” the Albertans perceived as their right would be restored. The oil patch would be revitalized, the biweekly Fort Mac-Newfoundland commuter conveyor would restart, there'd be a pipeline in every kitchen… er… direction and our property values would rise again.
The splinter issue of gun control is more likely to get certain groups out of a space of calming sitting through the debate of a campaign and get everyone on edge about the dearth of meaningful dialogue, the conduct of politicians in general and disengage voters who want a civil, detailed and clear campaign about significant issues rather while energizing voters who have clear hot button issues that will bring them out to campaign events and shout down the civilized dialogue and discussion of policies about the future of Alberta rather than a gilding of the good old days that are out of reach and require vision, an ability to negotiate collaboratively, a focus on building communities the appeal to families and potential investors. You can already see the campaign trail silliness of a UCP hack heckling a suburban NDP candidate about the National Energy Board as if it were 1979 and disbanding the NEB was something that the candidate was solely responsible for and the move would restore the price of oil to $140 a barrel. Mr. Kenney, with his talk in the past about firewalls and his assertion that he can renegotiate the equalization formula with Ottawa seems more intent on delivering a deftly managed federal campaign for 1997 than he is in putting forward a vision for governing a diverse, increasingly urban and urbanist Alberta in the 2020’s. The firewalls sound more like the musing of a boy in his shorts wanting to keep his treehouse safe from girls than the musings of a former Minister of Immigration or Minister of Defense who ought to be drawing on his experience of how permeable reality is and how we need to be responsive and nimble in the face of not only threats but opportunities as well. Instead he will argue that his party will need more funds to keep that reality away or hold off the rationally stated fact or valid argument that he cannot contend with
He is not offering anything of substance that pertains to running the province and leveraging the resources that are available in the Premier’s office in Edmonton. Should he assume the Premier’s seat after the next general election, there is the strong possibility that he will go into Stephen Harper's mode of constant campaign and keep the electorate’s attention away from his lack of vision for the future of the province or his administrative skills and strive to divide Albertans or mislead them with rhetoric, much like the recent comments about a left-wing hate machine — such mature a contribution to discourse about Alberta politics — that is in full churn against him. Refusing to allow Mr. Kenney’s campaigning to go unchallenged by the facts is not the work of a hate machine, it is an assertion that we must live and agree to be governed within the realm of reality rather than the illusions and rhetoric that serves an aspirant on the campaign trail.
Despite the focus of Mr. Kenney's campaign, he will not become the Premier of Alberta, the Prime Minister of Canada or the lead rodeo clown in Ponoka. He will be the leader of the UCP, a group that has its roots nourished by supporters of some of the most narrow-minded and divisive politicians to sit in the provincial legislature over the last decade. In light of the misogyny they have targeted the Premier with since the NDP formed the government and the distasteful ways they have attempted to dehumanize members of the current provincial government and the diverse constituencies they attempt to represent there will be an attempt by the UCP to run a campaign similar to one we saw a year ago south of the border, and only because it worked.
Friday, September 22, 2017
There is the well-evidenced gap between left and right ends of the political spectrum. The opinions of each side are clear and each side has built a fortress around their mindset that make position immutable in the face of counterargument or evidence. The permission to distort and to offend that each of these camps grants reduce discourse to the crudest or most personal of terms as is the case with federal Conservative MP Gerry Ritz's "climate Barbie" remarks about Environment Minister Catherine McKenna. Rather than engaging with her in a discussion on environment policy (a unicorn-and-rainbow gilded fantasy of discourse in this day, I admit) or outright criticizing the policy itself (which would have resulted in him appearing to be less of a sexist and just a buffoon - a win-win) he chose to go after her gender and tried to discount her and undermine her credibility on her gender and perhaps her looks rather than her stand on policy. There was no cry of, "What about the little suffering oil companies" or some other tribute to Jimmy Stewart's admirable filibuster in Mr. Smith Goes to Washington, Mr. Ritz opted for the entrenchment of exclusion. It further reinforces the prevailing opinion of politicians, especially those who favour strategies that divide and conquer the electorate rather than bring people together.
The question is, how willing are people to come to a table likely to pose challenging conversation amongst people equipped with not only diverse opinions, but the ability to challenge you on the validity of the world (or bubble) that we enclose ourselves within. All too often people are unwilling and consequently they discard or narrow their individuality and for the sake of a vague allegiance to an individual or group they hope will champion a pursuit of having their way in lieu of the long, challenging but energizing quest for understanding and wisdom.
It is easy to utter the word 'politicians' with a dismissive tone, but they are not the only ones who find it troublesome to dialogue. More and more people enclose themselves in gated communities where they can not only take comfort in the assumptions that can be made about the opinions of those in the same tax bracket but make rules for them to follow that, despite assumptions about freedom of speech, deny them the right to hang a peace symbol on their house. Even neighbours -- not exactly a group we summarily dismiss as nuisances -- are more inclined to litigate against one another than talk and come to some realization of where they differ and where they have common ground.
As the years pass, we fragment ourselves into smaller and smaller groups, each increasingly exclusionary with each subdivision. The self-definition grows intricate, unwieldy and ultimately hypocritical, think for instance of the female Conservative MPs who were silent in the aftermath of the Gerry Ritz tweet, shrugging at the bad behaviour with either the resignation since the outgoing MP is resigning shortly or a strong-as-oak commitment to the opinion on policy that Mr. Ritz's tweet. "Is a woman getting a 'here-we-go-again' blast of knuckle-dragging misogyny from a clown who doesn't deserve the 6-digit salary and the soapbox he feels so entitled to? Yes, but she and I are so far apart on environmental policy that I won't stand up for her." Again, these or politicians and their conduct bears a childish lack of nuance.
These nuances, however, do not merely escape politicians who somehow feel more and more empowered to misbehave because of the audiences that they can motivate or alienate with a single tweet. Despite our hunger for reasoned discourse amongst politicians they still have to play to their audiences or constituencies to essentially score points. During the trudge to the implementation of the Affordable Care Act in the United States in 2009-2010 there was a complaint that the debates over this made for bad television. Sadly, the efforts to dismantle it in 2017 are making for good television but do little to bring insight or dialogue to an effort which is, at best, a ham-handed and naked money grab. There is little of the parry and thrust of a debate or discussion but just an effort to ram the legislation through via the brute will of those who feel they are, again, entitled.
This is not the only place where the oxygen supply to dialogue is getting cut off. Increasingly, the aversion to dialogue and free speech is becoming evident amongst the generation that has grown up post 9/11. Whether it is a lifetime of being inculcated to a certain wariness about the clash of opposing views or the free flow of information, a habit of getting the info-fix they want from the echo-chambers of their social media feeds or a lack of armour and skill to weather the challenges to the perspective that they have formed and had reinforced time and again by their select circle of friends who have been selected and recommended by their oh-so-trusty algorithms.
This younger generation needs to sit down with unlike-minded peers long enough and often enough to pare away their poor habits of reasoning: their tendency to disregard a statement of fact or opinion because of their opinion of the messenger; the recklessness with which we choose our words; our tolerance for being snowed by those we want to align ourselves with; our settlement for descriptions when explanations are required; and rediscovering the patience to ponder where another person is coming from. There is much to be learned from conversations with people whose opinions and experiences are far removed from our own and at a time when successful business see the strategic advantage of diversity and different ways of thinking we ought to ensure that we bring that into our lives in a deliberate manner rather than locking ourselves into the closed feedback loop of our cellphones while we wait for AI and virtual reality to further assure us that our delusions about the world are secure and further fortify the bubbles that should have burst so long ago.
Saturday, September 16, 2017
Collectively these pieces of art contribute to the life of the community and have met with little controversy or criticism. There are, however, two notorious pieces which continue to provoke bewilderment if not the ire of Calgarians. The Big Blue Ring and the more recently installed Bowfort Towers have been the most controversial of the installations and it is probably not a coincidence that these two pieces were installed near new highway construction. The scale and complexity of pieces in such large spaces is going to be far more problematic than pieces located in more walkable areas of the city where the interaction with the art can be more casual, intimate and less time-sensitive. The larger scale art along the highways needs to be bold (or blatant) rather than nuanced, at least in visual complexity. Factor in the significant budgets for both installations -- which has amounted to $470,000 and $500,000, respectively, -- and you have projects that are going to provoke criticism.
Drivers, the notorious lot that they are, are difficult to satisfy. If they are asked how their drive is, there is rare mention of a pleasant or mind-clearing drive. You know, the wide open roads of the Pacific Coast Highway or the Cabot Trail did not emerge during their tedious, tree-lined trip from Calgary to Edmonton and back. If they happen to have the opportunity to drive the Icefields Parkway, they will complain about getting stuck behind some acrophobic driver from Saskatchewan who was terrified of the heights during the drive, overlooking the chance that said tourist might be soaking in the sights. A driver wants nothing more than to get from point A to point B with the minimum hassle and fuss and the lowest risk possible of getting caught by photo radar. They will happily screech to a halt at the first fluorescent or neon beacon offering burgers, donuts, soda and or coffee no matter how little of the drive is left, but they want to be alone and have the road to themselves.
It is disappointing that the expense of the art gets the ridicule that it does but the investment in the highway infrastructure is regarded as a requirement, even though research shows again and again, even in Calgary, that such spending on cars and highway infrastructure is futile.
Part of the problem with these public art projects is that regardless of where the funding is coming from, they are projects that are ultimately regarded as private space by those who use them. These highway projects raise the expectation, wrongly, that they will ease congestion for people travelling in these parts of the city and fail to do so. In the face of that failure, drivers' sense of entitlement regarding the roads they drive on escalates. The City of Calgary's policy regarding public art ought to maintained rather than suspended and reviewed. The issue with the Big Blue Ring and Bowfort Towers is the disconnect that is evident when trying to put public art into a space that people want to regard as private. The aesthetics and budget for the art aside, the main provocation may be the assertion that this highway infrastructure is not a simple slab of concrete and asphalt than appeared pricelessly from the heavens but the reminder that it is ultimately a public space. Installing art in these areas, despite the controversy, has been a noble effort to assert that these spaces are, indeed, public.
If the suspension of Calgary's current public art policy prompts a retreat from adding the public enhancements that have helped beautify and revitalize the city as it has over the decade or so since the policy was introduced, it would be a significant failure of will and sound thinking at City Hall.
Sunday, August 20, 2017
I ran a personal best today, beating my previous by 4:40. At 50! Today's 3:25:29 lanced a summer of frustration and reiterated what I learned earlier this year about the mental aspects of the marathon. More significantly, it qualified me for the Boston Marathon, a goal I missed by an oh-so-close, c'mon-round-it-up 9 seconds last November. That result is one that I remain grateful for and now it glows so much brighter without the what-if hanging over it.
Throughout the summer I have had a sense of being disconnected from my running and not enjoying the races as much as I normally did. Where in other races there was this sense of connection with the runners I've been with, even if I did not get a chance to talk to them, the summer races had seemed more isolated for one reason or another. Even if I was grinding the miles with the same group of runners for a long stretch, I did not send out any energy to them to support them or acknowledge what they were up to during the race. I was a little less a part of the running community, I felt, when I joined in the chute on race day.
So last Sunday, after a rough summer that included several disappointing results and a DNF, where I didn't even finish 10K of a half-marathon, I decided to test my mettle one last time. Last year's PB was run in the US in the fall and while the coming cooler weather holds some promise of improved results, I did not want to sink a lot of money into registration and travel if my head and body weren't up to it. Running Edmonton was a low cost, low risk, FLAT, course that would be a sufficient indicator of where I could be at if my head was a little clearer. Running two days after changing jobs might have cleared my head, but my emotions were running rather high (ha, rather) so it was hard to tell where my head was going to be. I pondered running without the watch and just staying comfortable throughout rather than pushing or doing the finish time math for the duration of the race.
Despite waking up at 1:30am and again at 3am, I was going to make a point of enjoying it. If results were off, I was going to dispose of them as a consequence of trying to enjoy the race. As I walked to the start before dawn, I thanked the cops I saw on Jasper Avenue, getting out of the isolation that may have kept me away from satisfying results me earlier during the summer. When walking the last few blocks to the start, I ran into a runner from the UK, who was bagging his last of the 10 provinces to go along with all 50 US states and a grand total of 887 marathons. (I asked him, he told me. I replied with a chuckle at my suddenly paltry 9.) I was getting connected again.
In the chute, I wasn't sure if I was "there" for the race. With "Life's What You Make It" cued to set the theme and the cadence for the first half-hour of the race, I was conscious of a concerning lack of nerves. After the fiasco with the pacers at last year's Edmonton Marathon, I regarded this year's with some trepidation but they looked the part and I was relieved not to hear the 3:30 or 3:45 pacers declare, "I've never run this pace before!!" as was the case with last year's 3:45 pacer.
I was ready to bond with the pack. After a K or so alongside one runner, I took my earbuds out and teased him about the barely perceptible fist-pump he made for canning his paper cup for two points after one of the water stations. We had a bit of back and forth about races we've done. He liked the Calgary Marathon. I replied that I did not. (I did hold off on talking about the Bataan Death March down Memorial Drive, however.) I was prepared to keep up the banter for a while, but I slowly pulled away.
I checked my watch to find I was going a little "hot," (as my brother would put it.) I decided not panic about it. Today was a day that it was okay to conk. All I wanted to do was extend my senses to the battlefronts of chest and limbs and get a full report on what my body was willing and able to do. The only adverse report was coming from my near-numb feet, which were a bit nerveless thanks to me tying my shoes too tight. I think I got sensation there about 18K into the race.
My head was clear and furthermore focused on one thing. I WANTED THE BQ TIME. I had given some consideration to the strategy I would adopt if I was going to go for it and each time I thought about it, I did not want to go out easy and leave myself scrambling to close it near the end. If the body was telling me no, then I'd take it easy and just take in the experience. The body - at least from ankles up - was all in, and - with a friend's prediction that I'd just blow the BQ out of the water since I wasn't expecting much - I dropped the hammer. Besides, I happened to be wearing a pair of shoes that I unintentionally wrote the area code for Boston on when I jotted the month of purchase on them. The talismans were with me.
Around this point, it was clear that I was having a good back and forth push with a younger Asian runner, that I may just have seen and run with around the halfway mark when I did Edmonton in 2016. We had probably started our back and forth around the 3K mark but as the pack spread, we were on our own each taking our turn to push the pace and keep us at the pace we set. By the halfway mark, I had 4 minutes to spare in pursuit of the BQ. Throughout though, I was connected to those around me. Whenever I saw the 79-year-old gent who was achieving his goal of 100 marathons before age 80 -- 9's not so paltry now, huh? -- I gave him a high-five to power us both along.
My Asian friend and I went back and forth, pushing each other and pulling each other along throughout the race probably. At the 28K mark I extended a fist bump to him and let me know that we just had to grind out the last bit. At this point I just wanted to get to the 30K mark and assure myself that I could manage to get the last 12K in an hour at a 5 minute/K pace and I'd be in the clear. Eventually, a young female runner from the 3:30 pack caught and passed me and the Asian runner fell into step with her and pulled away.
From there, it was a matter of holding it together with the pace I needed to the finish. I added another 30 seconds of cushion in the second half of the race and as I came to the finish, I actually raised my arms. Yes, me. Before the volunteer got my medal around my neck I gave her a huge hug and announced that I had qualified for Boston.
"It'll change your life!", she said with the authority of one who knows.
Today's did, too.
*BTW the unicorn reference is to the logo for the Boston Marathon. I see it constantly out on the trails and now I can have one of my own.
Monday, June 19, 2017
What caught my eye was a Volkswagen commercial that featured a scene on some outcrop along the Pacific Coast Highway; as with many a car commercial Big Sur provides the rugged, ragged, horizon-laden metaphor of west coast freedom of space, thought and the open road. Unlike countless other commercials set there, the theme was not complemented by the openness of a cruising convertible. Instead, the commercial ended with the spreading of a lost patriarch's ashes into the Pacific waters and a child attempting to frame the setting sun in her fingers.
What I saw on CNN was an abbreviated version of "America," a commercial for a new seven-seater that VW has introduced. Without the soundtrack, the ad seemed downbeat - as bleak and self-destructive as the EV-1 ads GM did when introducing and distancing itself from its first electric car. A visit to YouTube to watch the ad with the soundtrack gave more context. Simon and Garfunkel's "America," is deployed to accompany a family's coast to coast journey through America's rural landscapes to evoke an attachment or some nostalgia for a nation that was once held together by its highways and its fondness for the open road and the promise that it held of there being enough space for everyone.
The longer version of the commercial begins with the matriarch urging her kin to see the country she wanted to see and doing it together, phrasing that struck me as awkwardly on the nose with its reference to the spacious car. However, when she says,"there is enough room for everyone" she is not talking about the car, but the country and echoing the same tone as the more positive commercials that were featured during the Super Bowl in February. VW's spot tries to reiterate the need for the country to hold together, but there is a meekness about that message. The journey starts in New York City with a drive across one of the city's bridges but that is the lone image of urban American life throughout the journey. The family passes through countryside, stops to reminisce at the type of diner that is used in Iowa by aspiring presidential candidates to play the man-of-the-people role as campaign stagecraft unfolds every fourth January.
Each of the rural settings evokes the reminders of the wide open spaces and the purity of the landscape but with each shot in the sequence, the is an insistent reminder that these are the flyover states that turned Red last November. The efforts at quaint nostalgia around an old abandoned sedan just as easily remind people of the decay in the Rust Belt as they do the peak of the Greatest Generation. Rather than stating the desire for diversity and defiance of Trump's myopic version of greatness as boldly as those Super Bowl ads did, this one come across as resigned and cautious in its assertion of what America ought to be and may still be. If only...
The conventional symbols have morphed under the weight of pessimism and are now adulterated by the co-opting of the word "America" by the current president and the misplaced ennui that made him president. Through this lens, the comfort of these familiar tropes is lost and the Simon and Garfunkel tune now, even a year after Bernie Sanders' use of it, seems elegiac rather than aspirational.
Perhaps the images alone will carry that message with the caution and delicacy to win over the denizens of the flyover states. Perhaps Americans will venture out once again on road trips and share stories such as the one that is the centre of this ad. The question that remains and does not evoke the most optimistic of answers, however, is whenever people will care enough to listen to one another's stories and let them unfold in the detail and richness of a few minutes and not 30 seconds or 140 characters.